Vodafone is no small player when it comes to the telecom industry. Indian subsidiary of the Vodafone Group plc and now merged with the Idea Cellular network, the merged venture is one of India’s biggest telecom operator in the current market with almost 422 million active subscribers as of November 2018. Providing network connectivity to such a large base in the country, the company has been offering outstanding services to its customers enabled by latest technology. Whether it is their M-Pesa platform, an online wallet service for easy and quick payment or the Vodafone App for Vodafone postpaid bill payment and online recharge of prepaid connections, the company has always lead from the front in use of state-of-the-art technical know-how to provide best services to its customers.
Vodafone postpaid bill payment and online recharge can also be done from India’s leading and reputed third party payment providers like Paytm, MobiKwik and PhonePe. Each of these service providers, also called reseller or third party retailers have their Apps launched in the market – Paytm App, MobiKwik App and PhonePe App – that are enabling more and more customers make online payments quickly and easily. In sharp contrast to Vodafone, these resellers do not only provide the facility of Vodafone bill payments and recharges. They are tied up with almost all major cellular operators in the country and hence subscribers of all telecom operators can download these Apps and use them to successfully pay their bills and carry out recharges.
The other good thing about using the retailer Apps is that they do not work only in the area of telecom and cellular network. One can virtually carry out any kind of task using these Apps – from online shopping to ordering food, from paying school and college fees to recharging a metro card, from booking hotel rooms to booking air tickets, from bus tickets to rail tickets, from paying utility bills like electricity, gas and water to paying EMI’s, from recharging DTH connections to paying landline bills – and many more such tasks that needed physical presence earlier can now be done from the comfort of your home using these Apps.
The good news is that most of these platforms offer attractive discounts and deals to their customers which help many users to pay less than what they actually owe. No doubt, the number of users of these platforms is on the rise and growing phenomenally with each passing month. While PhonePe reported about 100 million users in May 2018, MobiKwik reported 107 million customers in December 2018 and Paytm claimed to have about 320 million registered users in April 2018. The success of these online platforms is an inspiration to many small-time merchants and business owners. Most of these platforms started their story as mobile recharge and payment platform facilitating Vodafone postpaid bill payment and recharge as well as that of other operators. Over as short span of few years, they have diverted into ecommerce, mobile wallets and some into Payments Bank, growing big and successful as leading online players in the Indian market.